So as some of you know, I recently made a trip out to San Francisco (lovvve it there!). While I was there I made it a point to check it out the very first ever Benefit store. Benefit is a makeup line created by twin sisters, Jean & Jane back in 1976. It has grown so much in popularity over the years, partially because of their product Benetint (my first Benefit purchase!). It’s a lip/cheek stain, and remains unchallenged as the best one on the market. Benefit is known for their cute, innovative, mini-kits with such names as “realness of concealness” or “the overnighter” or the cult popular “brows a-go-go”. Some of their locations come equipped with “brow bars”, where a customer can get the full brow shaping experience, Benefit style. If you haven’t checked this line out, I suggest you do. Unfortunately in Canada we are limited to finding it at Shoppers or Sephora , but if you get to make a trip to the states, there are many locations across the US with free standing Benefit stores. Have fun!