So recently I had the chance to sit down with the head of Business Development at IPSY, Corey Weiss and pick his brain on how to grow your Youtube channel.
Corey has worked in digital media for so many of the really big media companies, so he knows a thing or 2 about marketing and has helped the IPSY brand grow to where it is today.
If you don’t know about IPSY, it is the company co-founded by Michelle Phan, who is one of the very first beauty guru’s on Youtube and probably the most successful by far. She started this brand with a glam bag subscription program where beauty junkies can receive new product samples to try out every month. Love.
Also love IPSY open studios, a community created for beauty guru’s with events, mentorship, a facebook forum with tons of helpful tips and support, plus the chance to utilize their studios & equipment in Santa Monica. Amazing.
Anyways, here’s the video! It’s jam packed with a ton of really great insight