If you haven’t heard of Sunny Lenarduzzi just yet, I’m confident you’ll be hearing a whole lot about her in the very near future. Sunny is a fellow Canadian girl and a total Social media maven. I first heard of her when my friend Jackie sent me a link to one of her videos dispensing invaluable social media tips. You guys know how much I love inspirational women and especially female entrepreneurs..Well it’s safe to say that I’ve been hooked ever since! That’s why I knew I had to interview her for my Inspirational Women series. Read on 🙂
Tell us a bit about yourself
I live in beautiful Vancouver, BC.
How did you first get into Social Media?
My background is in broadcasting and after reporting at the 2010 Winter Olympics, I decided I wanted to transition from tradition to digital media. I started an online magazine and fell in love with the online space and social media. Organically, I started attracted clients and I’ve been very fortunate to run my business for 6 years.
How did you know you wanted to make it your full time career?
My kindergarten teacher nicknamed me ‘social butterfly’ and I’ve always had an affinity for creating conversation with anyone, anywhere. That curiosity and love for communication, has made allowed me to do work that never feels like ‘work’. I love what I do, and that’s why I chose to spend my time doing it.
What are your 3 biggest Social media tips for people who want to be successful online?
I call it my A.C.E. strategy – build AUTHORITY in your space, be CONSISTENT in your tone, aesthetic and content schedule, and ENGAGE with your community.
What is you absolute favourite Social Media platform to use?
YouTube is hands down my favourite platform. I love creating video content and I love the community on that platform.
Now because this is a beauty/lifestyle blog, we want to know- What are your 3 can’t leave home without beauty products?
You have done an amazing job creating a career out of your dreams, congratulations on all your success! Do you have any advice for other girls when it comes to living their dream?
Thank you! Follow your feelings. I can’t stress this enough. Trust yourself, trust your vision and trust yourself to make the right decisions for you. I have trusted my gut in my biggest career choices and it always pays off, even if it’s not obvious at first.
Where do you see yourself in 5 years?
I remember saying to my parents when I was in high school “I want to build a media empire”. And that crazy dream is what I see myself executing over the next 5 years – I’ll be creating valuable multimedia content across platforms, I’ll have written at least 1 New York Times Best Selling Book, and I’ll have a small but mighty crew that is consistently growing the business.